The Gallery at 200 Lex powered by Incollect
On Wednesday, January 23rd, James Druckman, President and CEO of The New York Design Center and John Smiroldo, President & Founder of Incollect, hosted a launch event for The Gallery at 200 Lex powered by Incollect. Guests from the design, art and fashion worlds came to celebrate the opening of the new 33,000-square foot shopping destination, located on the 10th floor of the New York Design Center. Guests enjoyed champagne and passed hors d’oeuvres while browsing the Gallery’s unique assortment of antiques and vintage pieces as well as its new exhibition, “Behind the Shadows,” by famed art and fashion photographer, Greg Lotus.
Guests included James Druckman, John Smiroldo, Greg Lotus, Martha Stewart, Ted Allen, Guy Regal, Elizabeth Pash, Juan Montoya, Amy Lau, Nick Olsen, Barry Rice, Stellene Volandes, Brad Ford, Robert Rufino, Thomas O’Brien, Kristen Ingersoll, Celerie Kemble, Ellie Cullman, Michael Boodro, Eve Robinson, Lauren Rottet, Robin Baron and Pritika Swarup.
The Gallery at 200 Lex powered by Incollect houses 33,000 square feet of the finest antiques and vintage pieces from over 50 premier dealers from around the world. The Gallery is open to the public and located on the 10th floor of The New York Design Center. Through the collaboration with Incollect and new technology, the experience of shopping for antiques has been revolutionized. Shoppers are able to use an iPhone to significantly enhance traditional shopping methods. Each product in the Gallery is tagged with a QR code, which shoppers can scan with the Gallery’s new mobile app to find out additional details about the product, save the product to different design boards and make direct inquiries or offers. Merchandise is also featured on Incollect.com allowing the “brick and mortar” location to reach shoppers globally 24 hours a day/7 days a week.